N'ayant pas vu de post sur le sujet, je post un article qui parle du sommet World low cost à Barcelonne
voici l'article intéressant :
Low-Cost Carriers Caution On Unbundling
Low-cost carriers my have led the way in unbundling fares and services that passengers were accustomed to getting for free, but some are now cautioning that there are limits to how much further they can go.
Their new-found caution, which comes at a time when more and more legacy carriers are following their lead on adding new fees, seems to be based on two concerns, as expressed today at the Terrapinn World Low Cost Airlines Congress 2009 in Barcelona. The first is the prospect of government regulation if they go too far. The second is consumer acceptance.
If airlines do so much unbundling that customers cannot fly for the fare the airline advertises, the European Union will regulate what the airlines are doing, predicted Daniel Skjeldam, chief commercial officer for Norwegian Air Shuttle. Mike Rutter, chief commercial officer for U.K.-based Flybe, said he's worried about regulation, too, and urged the low-cost carrier industry to consider the prospect when unbundling. \"I would ask the industry to heed this call for self-control,\" Rutter said.
But fear of regulation isn't the only reason for the cautionary statements. Julian Carr, the commercial director for bmibaby, echoed the regulatory concern, but said the airlines also are getting close to the limits of consumer acceptance.
\"There is a limit to how far you can go before you tee off customers too much,\" Carr said. Similar sentiments were expressed by Ben Druce, director of revenue and pricing for Canada-based WestJet, as well as Flybe's Rutter and easyJet founder Stelios Haji-Ioannou.
Rutter said he believes the upper limit for Flybe on ancillaries will be 15% to 20% of revenue.
Alex Cruz, CEO of Vueling in Spain, said he agrees that airlines cannot get revenue above 15% to 20% from what he termed \"punitive\" ancillaries, referring to charges such as bag fees. But he differed in that he said the amount carriers can get from \"value-added\" ancillary options.
http://www.aviationweek.com/aw/generic/ ... 092909.xml